"I told Ben Blair that I'm hoping people are in a public radio mindset. Like when you hear the NPR commentators say: "pledge your membership of only $75.00 and we'll send you this canvas tote bag with our logo on it." You know the tote bag is worth maybe $5. But it's not about that. You're looking for a way to be generous and supportive. And the tote bag is just a bonus." ~~~ Design Mom